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Our Winter Giving Initiative: #TeesWithLove

Each year, Ink to the People and our sister company, Visual Impressions (LINK), welcomes the holiday season by donating thousands of shirts to Milwaukee’s homeless because we believe in the power of giving back to the community we reside in. As a result, we have been able to provide our brothers and sisters with wearables that will give them an extra layer of warmth during the Winter season.

This year, we were searching for something different. Ink has a devoted mission to commit ourselves to helping people. We are inspired by our users, who passionately and wholeheartedly bring awareness to causes of special significance to them.

We have decided to not silently sit by and allow the men, women and children of Milwaukee without shelter remain cold this winter. We have decided with every share via Facebook, we will double our annual tshirt donations. In doing so, we want to raise awareness for those who endure this harsh weather most.  

Join us in spreading the message and giving #TeesWithLove! [facebook link if possible]

The Ink Team

 

 

A Letter From Our President

As I reflected on my career eight months ago, I knew I was ready for a change. After spending 13 years in the advertising and marketing industry working with more than 30 of the largest companies and brands around the world, I realized I was pretty burnt out and unfulfilled as a human being.

So with that in mind, I sought out a new professional endeavour, which lead me to Jay and Todd, the founders of Ink to the People. After learning what drove the duo to create their online fundraising platform, I came to the realization that I could utilize all my experience and skillset to tackle this new opportunity. I mean I had gotten millions of people to drink more Coca-Cola, or buy a pair of Nikes’, or play the newest version of Call of Duty, but imagine what I could do with a concept that could actually impact communities, enrich lives and really help people that need it.

To me, the concept was clear. Ink can make a difference with their platform by using marketing for a greater purpose. They could help promote people, who raise funds for causes that they are passionate about. It was exactly the challenge I was looking for. As a result, I accepted the opportunity to work at this unique company. Throughout my time here, I have approached every obstacle understanding the power of our platform and the overall impact Ink can make on so many.

Our team has made great strides this past year, and we have worked tirelessly on redeveloping, redesigning and upgrading our website to give you the best tools and resources to be successful. Our goal is to ultimately become your fundraising partner. A partner that will be there with you, side-by-side and step-by-step, to not only show you how to design a great shirt, but how to develop a successful campaign and even more importantly, how to go about promoting that campaign to maximize awareness and to raise as much money as you can for the causes that mean the most you.

So, as we go into the New Year, our mission will be focused on making our site easier to use and designed to ensure that each of our users are more successful in their fundraising efforts.  As part of this work, we are developing sections of our site to be more intuitive and actually walk you through the process. Additionally, we will be launching a Help Center full of helpful tips, ideas and step-by-step instructions on how to improve your designs, describe your campaigns and promote them through multiple media outlets. The rest of the tweaks and changes being made have come from you, our customers, based on your feedback and experiences. We will continue to hold this promise as we move into 2017, so please keep the feedback coming.

As I close this note, I would like to thank all of you who have been part of this journey with us. Because of you, we are eager to head into the new year and continue working alongside amazing individuals passionate about making a long lasting impact. In 2017, know that your Ink to the People team will be striving everyday to share your story, and show how much good can be done in the world by a group of compassionate and focused human beings.

 

Thank you all, and have a safe and happy New Year,


Screen Shot 2016-12-28 at 2.52.40 PM.png

Eric Addeo

President of Ink to the People

 

 

Community Update, Summer 2016

Community Update, Summer 2016

(We've all been very busy)

 

These past few months have been very busy here at Ink to the People.  We’ve made a few changes to our site as well as a few additions to our core team.  

 

Let’s start with our additions … we’d like to welcome Eric Addeo and Cameron Robinson to our Ink team.  Eric is our new Chief Marketing Officer and has been focused on our overall operations, Ink to the People’s marketing, communication, and brand development.  Cameron is our new Director of Social and is developing and managing all of our social channels as well as content development, community posting, our Ink blog and newsletter.  

 

Here are some of the changes. Ink to the People is very proud to launch our updated branding and web design.  Please let us know what you think. Ink to the People We are also working with our development team to improve and simplify our design tool as well as add some key functionality improvements throughout the site.  We’ll update you once these changes are made over the next two months.  

 

Now, since you guys have been pretty busy too, we want to share what some of your fellow fundraisers have been up to the last few months.  Several hundred campaigns have been launched, but here are just a few examples from the past few months! 

 

 

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Milwaukee Mom's Blog Raised over $900 

http://milwaukee.citymomsblog.com/

 

Milwaukee Mom's Blog, a part of the City Mom’s Blog Network, raised over $900 for their woman’s mental health initiative. Their mission was this:

"1 in 7 women will experience postpartum depression or a related illness, in a disparate area like Milwaukee County, that number is likely MUCH higher.Moms Mental Health Initiative’s staff and volunteers are the boots on the ground — supporting moms and helping them find professional treatment so they can get better and their families can thrive.If you’re a mom suffering from emotional complications during pregnancy or after childbirth, you’re not alone. The mission of MMHI is to connect moms in the Greater Milwaukee area to professional resources and mom to mom support for effective recovery from perinatal mood and anxiety disorders such as postpartum depression and anxiety."

 

A huge shout out to the MKE Mom Blog for helping raise funds and bringing a little known community and issue to the forefront! 

 

 

 

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 The People's Flag of Milwaukee

www.milwaukeeflag.com/ 

The new Milwaukee flag was ushered in on June 14th, 2016. The reveal took place at 88nine Radio Milwaukee. All proceeds from sales are going to the Greater Together initiative whose mission is to promotes racial and economic equity in the creative industries in the Greater Milwaukee area.

 

"Rated highest amongst four other finalists, as determined by the public, “Sunrise Over the Lake” will hereby fly as a symbol of potential and aspiration. 

Professional designers and facilitators engaged hundreds of students in workshops across the city. Months of social media communications invited amateurs and professionals alike to enter their flag designs. The result was over 1,000 stunning entries.

Five expert judges gathered on April 23, 2016 and narrowed down the entries to 45 semifinalists and five finalists. Following the announcement of the five finalists at City Hall on May 14, 2016, Milwaukeeans rated each on a 0–10 scale to determine the highest rated entry."

 

Professional designers and facilitators engaged hundreds of students in workshops across the city. Months of social media communications invited amateurs and professionals alike to enter their flag designs. The result was over 1,000 stunning entries.

Five expert judges gathered on April 23, 2016 and narrowed down the entries to 45 semifinalists and five finalists. Following the announcement of the five finalists at City Hall on May 14, 2016, Milwaukeeans rated each on a 0–10 scale to determine the highest rated entry."

With the support of the community and city council, The People's Flag of Milwaukee may soon be flying high on city hall, but in the meantime with the help on Ink to the People the MKE Flag has raised over $4,500 for the Greater Together Initiative. 

 

 

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Joel and Stefani Dunn World Changer - Rising Star Junior School

https://www.facebook.com/risingstarjuniorschool

 

This month Joel and Stefani Dunn surpassed the $40,000 mark with ease. They are raising money for the Rising Star Junior School, located in Uganada. More on the school:

 

"Rising Star Junior School is located about 30 miles northwest of Kampala in Wakiso District. The school was opened in February 2012 with a student enrollment of 295 students from nursery to an equivalent of 4th grade. Currently, finishing the second year of service, Rising Star has a student enrollment of 370 students and has a teaching staff of 16. In 2013, Rising Star opened a 5th grade class to give the opportunity for the previous years 4th grade class to continue their education at the school, the school will continue to expand through secondary school to meet the needs of the students and community."

 

You can find out more about Joel and Stefani on their facebook page, check out World Changer while you are at it! https://www.facebook.com/joelandstefanidunn/?fref=ts

This campaign is sending good vibes in every direction, what a great benefit!

 

 

 

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I Speak Up for Pit Bulls

https://www.facebook.com/yourpitbullandyou/ 

From Mid-June through Mid-July … I Speak Up for Pit Bulls ran their very successful fundraising campaign.  They raised over $800 for Pit Bull support in Montreal, surpassing their goal of $750!  Here’s more on their mission: 

 

"The Montreal government seeks to rid the province of all pit bulls by January 2017 and new dogs will not be allowed in. People are at risk of losing their beloved family members.We know that BSL is not the answer, responsible ownership and sensible laws are. We stand with our friends and offer our support at this sad and scary time."

http://montrealgazette.com/news/local-news/montreal-will-ban-pit-bulls-and-other-dangerous-breeds

There is still time to act against the Pit Bull ban, for more information you can visit their site @yourpitbullandyou.

 

 

 

 

 

That’s what we got for now.  Keep us posted on what your doing and we’ll be sure to share.

Keep up the great work.

Till next time,

 

Team Ink

 

 

 

Run with a Purpose this Spring

Run with a Purpose this Spring

Spring has finally arrived and that means Fun Runs. We here at INK want to give you a head start by designing your team's shirt! We have a bunch of design templates to choose from. We can customize our templates or create one from scratch for you. All you have to do is pick your t-shirt, launch your fundraiser, and gather your team's support.

Check out these idea starters:

Not a Runner, but a Supporter?

Supporter shirts are a great way to raise funds for your athlete's cause. Imagine their smile as they cross the finish line and see you in a shirt made in their honor.

Here are some ideas to get you started:

 

It's Gotta be the Shoes...I Mean Shirts

Our choices range from cotton t-shirts to to high performance racerback tank tops. You'll be performing at your peak and look great doing it! Join us today!

Offering Options can Increase Sales

One of our newer features is the ability to sell more than one product in your campaign. The availability of styles to sell relies on the color of the item you have chosen. If it is a common color such as black, white, grey, red, or navy you will find many choices to include. The ability to offer more styles increases your opportunity with your supporters to build a larger campaign and raise more funds. The more variety, the better the chance to sell something or many times, multiple items. The average order on INK is just under two items. Take advantage of this feature now and start thinking about your next fundraiser. Begin your design now and see the difference. Or you can learn more about the process here.

T-shirt Sale = Clean Drinking Water

Meet Joel Dunn -

Joel Dunn

Joel and his wife Stefani launched an extremely successful campaign on Ink to the People recently to raise funds for clean drinking water in Uganda. They were authentic with their campaign raising money for a need which most of us take for granted. After they performed so well and their supporters were asking for more, they launched a second campaign and collectively they raised over $7000.

Their Cause: Drinking Well and Storage

In Wakiso, Uganda, school children have not had access to clean drinking water until recently as a result of Joel and Stefani Dunn's t-shirt campaign. They used to walk almost 2 miles each way and carry heavy containers of water instead of learning in the classroom at their school. With the funds recently contributed by the Dunns, these kids can now spend more time learning and less time transporting water.

Selling 543 shirts gave them the necessary funds to build: 2 x 10,000 liter water towers, 1 x 50,000 underground container, and 1 x new well to fill all of them. We are proud to be a small part of their success.

Do you have a cause that you are passionate about? Get Started with your t-shirt fundraiser, raise some funds, and make a difference.

Wrapped with Love

Start a fundraiser today and you could receive an additional $100!

receive additionanl $100 promotion

 

Ink to the People is excited to announce a Fall promotion that helps you receive $100 more funds to donate to a cause of your choice. Yes, you heard that right, MORE MONEY to give to a cause that means a lot to you. We're pretty sure no other t-shirt fundraiser company is offering that to you right now.

Starting now until November 30th, 2015, everyone that starts a t-shirt fundraising campaign, and raises a minimum of $100 in funds, will receive an additional $100 from Ink to the People to donate to the individual or organization of your choice!

Just imagine how grateful your local charity or friend in need is going to be after you create a successful fundraiser by simply uploading a design, choosing a tee or item to sell, and then share with the world. It's that simple.

To get started with your campaign and start raising money today, click HERE. Best wishes and thank you for using Ink to the People for your t-shirt fundraiser! Click the "Contact Us" button for any questions.

 

OFFICIAL PROMOTION TERMS:

Starting on October 15th, 2015 at 12:00 am CST, for each t-shirt campaign that is launched and raises at least $100 of funds by November 30th, 2015, Ink to the People will donate an additional $100 to your cause. The promotion ends on November 30th, 2015 at 11:59pm CST. Any campaign that starts after this time is not eligible for the additional $100 of campaign proceeds. If the campaign sells a minimum of $100 by the completion of the campaign, it is then eligible for the additional $100 of campaign proceeds  At the end of the campaign, the total [original amount raised plus the $100 bonus] will be sent to the individual or organization designated.

Get an Extra 10% of Funds with your Fundraiser

t-shirt fundraiser 10% additional funds

Ink to the People is excited to announce a September promotion that helps you receive 10% more funds to donate to a cause of your choice. Yes, you heard that right, MORE MONEY to give to a cause that means a lot to you. We're pretty sure no other t-shirt fundraiser company is offering that to you right now.

Starting now until September 30th, 2015, everyone that starts a t-shirt fundraising campaign will receive an additional 10% of funds (after selling a minimum of six items by completion of the campaign) to donate to the individual or organization of your choice!

Just imagine how grateful your local charity or friend in need is going to be after you create a successful fundraiser by simply uploading a design, choosing a tee or item to sell, and then share with the world. It's that simple.

To get started with your campaign and start raising money today, click HERE. Best wishes and thank you for using Ink to the People for your t-shirt fundraiser! Click the "Contact Us" button for any questions.

OFFICIAL SEPTEMBER PROMOTION TERMS:

Starting on September 1st, 2015 at 12:00 am CST, for each t-shirt campaign that is launched, you are eligible to receive a bonus 10% payment to your campaign proceeds. The promotion ends on September 30, 2015 at 11:59pm CST. Any campaign that starts after this time is not eligible for the additional 10% of campaign proceeds. If the campaign sells a minimum of six (6) items by the completion of the campaign, it is then eligible for the additional 10% of campaign proceeds  At the end of the campaign, the total [original amount raised plus the 10% bonus] will be sent to the individual or organization designated.

T-shirt Fundraiser Spotlight: Spot Abuse

Spot Abuse T-Shirt

 

Thank you to Spot Abuse for choosing Ink to the People to create their t-shirt campaign. These unique shirts were designed by local Milwaukee art directors that work for Serve Marketing, the agency that utilizes their creative talents to raise awareness for this cause.

Read more about this initiative below and click HERE to purchase a t-shirt to help fund The Spot Abuse Project.

ABOUT THE SPOT ABUSE PROJECT

The Spot Abuse Project is an effort, being piloted in Milwaukee, to reduce the growing percentage of domestic violence, by encouraging more residents to dial 9-1-1 when they suspect animal abuse. The effort is based on research from the Association of Prosecuting Attorneys that found 76% of animal abusers also abuse a member of their family. The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), that the police will then have the opportunity to uncover a higher number of domestic violence cases.

The campaign to inspire residents to report animal abuse is key to the success of the program. If we don't move people to make the first call, the cycle of violence will continue. To sustain an effective level of reach and frequency for the awareness campaign in Milwaukee throughout the year, funding is needed. Your donation is greatly needed.

 

ABOUT THE ARTISTS:

Carsyn Taylor McKenzie is a Milwaukee-based graphic artist who has a love for all animals. She believes that animals are a major part of any family and her design was based around the different four-legged family members in her life.

Nick Heiser is an Associate Art Director at BVK. He has worked on the Spot Abuse project throughout this past year and has been a dog lover his whole life. His goal was to design a simple shirt that could be enjoyed by all dog lovers alike.

Kelsey Barnowsky is an art director and designer from Milwaukee. Aside from designing, she enjoys meditation, yoga, the outdoors and learning about the universe. Many of her personal designs incorporate these aspects. Her design for Spot Abuse represents dogs as majestic creatures. She believes they are wise, intuitive and spiritual animals that teach us unconditional love and are physical guardian angels. After having three very unique dogs in her life, she wanted to create a design that spoke to their loving and divine nature. The spots in the design are a tie back to the Spot Abuse campaign.

Success Story: Northwestern Mutual & Alex's Lemonade Stand

Northwestern Mutual approached Ink to the People to help them with their company fundraising efforts to raise money for Alex's Lemonade Stand Foundation.

Pictured: "The Lemonade Ladies" - Carolyn Cento, Jenny Rae Peterson, and Alicia Lorino after sorting through over 800 t-shirts, benefiting Alex's Lemonade Stand!

Q&A with Jenny Rae, Lemonade Days Volunteer Coordinator, Northwestern Mutual

What is the Alex's Lemonade Stand Foundation?

At the age of four – while battling cancer – Alexandra “Alex” Scott announced that she wanted to hold a lemonade stand and give the proceeds to doctors so they could “help other kids, like they helped me.” Alex and her family built a stand and for one weekend in June she sold lemonade. Over the next four years, Alex held her stand each June. She set a goal to raise $1 million. As word spread, more people stopped at her stand to buy lemonade. Then something amazing happened: other kids and adults from around the world started holding stands in her honor and sending her the donations. In August of 2004, shortly after Alex and her supporters raised $1 million for childhood cancer research, she passed away. Alex started a movement that her parents, Jay and Liz Scott, continue today through Alex’s Lemonade Stand Foundation. As of 2015, ALSF has raised more than $75 million and funded more than 375 research projects across North America.

How did Northwestern Mutual get involved with ALSF?

Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. That’s why Northwestern Mutual launched its Childhood Cancer Program in 2012 to accelerate the search for cures to childhood cancers and to provide support to families battling the disease. Northwestern Mutual is committed to working with nonprofit partners such as ALSF.

Why did you decide to do the t-shirt fundraiser?

We wanted to find a way to create a lasting impact that could be shared beyond the walls of our campuses.  At our company, employees love three things: t-shirts, jeans days, and supporting a good cause.  We were thrilled to be able to satisfy all three through our t-shirt campaign.  Much to our surprise, we sold 701 shirts with last year's campaign and are hoping to match that this year!

What have you liked most about your campaign with Ink to the People?

We’ve had a great experience with Ink to the People and loved the idea that we could create a shirt that would give back in so many ways.  Ink to the People made the process simple, were always incredibly helpful and responsive, and provided us with a terrific product that created a lasting impression.  Long after the campaign is done, our message will be out in the world thanks to the work of Ink to the People.  We were nervous about taking on such a large project, but Ink to the People made the process less daunting, so all we had to focus on was spreading the word and driving people to order our shirts.  We’ve utilized emails, posters, Yammer, and any other channel we can get our hands on!  Thanks to Ink to the People, we’re able to make an impact that’s even larger than we could have ever imagined!

If you have a cause you're passionate about, we hope you'll consider designing a shirt and launching a fundraising campaign today.