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A Breath of Fresh Air - Alto Mayo Forest Conservation Initiative

Do you part in keeping our air clean and our rainforests healthy! Proceeds go to the COOL Effect's campaign, "A Breath of Fresh Air". 

  All funds raised will go towards Purchasing Tonnes for the COOL Effect Campaign "A Breath of Fresh Air"
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Full story

Twice the size of New York City, the Alto Mayo Forest in Peru is extremely important to the health of our planet. Tropical forests such as the Alto Mayo act as the Earth's lungs, absorbing CO2 and releasing oxygen. Although this forest is protected, it has still experienced deforestation in recent years due to an increasing population, a new highway, and a land area extremely hard to supervise. 


This campaign featured by the COOL Effect, an organization with a goal of connecting individuals with carbon reducing projects, aims to protect the forest by teaming up with local communities and government. Their goal is to provide economic incentives to local people for taking care of the forest, leading to a healthier forest and less CO2 in our atmosphere! Proceeds from t-shirt sales will be donated to this campaign on the COOL Effect website. 


Learn more about the COOL Effect and the "Breath of Fresh Air" Campaign: 



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