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All funds raised will go to the ZTA Foundation who funds scholarships, leadership development programs, and breast cancer education and awareness.
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The mission of the Zeta Tau Alpha Foundation, Inc., through successful fundraising by alumnae and collegians, is to fulfill the founding principles of Zeta Tau Alpha Fraternity by providing, in compliance with IRS guidelines, support for programs that are educational, philanthropic and always responsive to the needs of a changing society, further enhancing Zeta Tau Alpha's leadership position in the fraternity/sorority community and its influence in the world.
The ZTA Foundation supports scholarships, educational programming, leadership development and philanthropy. Think Pink efforts by ZTA support the fight against breast cancer by recognizing survivors at American Cancer Society Making Strides Against Breast Cancer walks, raising awareness through the distribution of pink ribbons at NFL A Crucial Catch games and education through Bright Pink Brighten Up workshops.