Gear Up for Race Season!

Apr 11, 2014

Dirty Girls in custom t-shirtsAs we make our way towards warmer weather, there’s something else besides spring in the air - race season!

 

Perhaps you’re training for a big marathon with your favorite group of runners, or have formed a team for a local run / walk to support a specific cause close to your heart, or maybe you just want to get a group together to cheer on a runner. Unify your group with t-shirts!

 

Boston Strong girls in their custom t-shirts on race day

 

Designing a t-shirt is a great way to unify your team and help raise money toward your goal. Many teams have had great success with t-shirt fundraising - we’ve worked with a variety of groups on everything from Autism Awareness to Progeria Research Foundation, Leukemia, Breast and other Cancer Awareness, as well as many others.

 

Collectively, charities and groups have raised over $1,000,000 through t-shirt fundraising on Ink to the People. Learn more about getting started, or start designing now, then tell the world!

 

A team of ladies in their custom t-shirt on race day

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Giving Back Program - April 2014

Apr 01, 2014

How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $3000 to various causes through our Giving Back Program.

This month's cause: Autism Speaks

April is Autism awareness month and April 2nd is World Autism Awareness Day.

From the Autism Speaks website: Autism Speaks - Light it up blue photo

Autism Speaks seeks to change the future for all who struggle with autism spectrum disorders. we are dedicated to funding global biomedical research into causes, prevention, treatments and a possible cure for autism. We strive to raise public awareness about autism and its effects on individuals, families and society: and we work to bring hope to all who deal with hardships of this disorder. We are committed to raising the funds necessary to support these goals.

Ink to the People is proud to help contribute and amplify their voice on autism.

For more information on Autism Speaks, please visit autismspeaks.org.

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Boston :: Stronger than Ever

Mar 25, 2014

Almost a year ago, the tragic events of the 2013 Boston Marathon sparked an outpouring of strength, helping hands and fundraising.

Boston Strong nears one million dollars in fundraising for the One Fund

One such fundraising effort was undertaken by three Emerson College students in Boston who didn’t want to just stand by but contribute to the recovery of those affected by the bombings. As the smoke settled from the havoc, Nick Reynolds, Chris Dobens and Lane Brenner found Ink to the People and designed a blue t-shirt with the words “Boston Strong” in yellow across the front. They hoped to sell a few shirts to friends and donate the proceeds to whatever fund would be supporting the victims. You can read about the next few whirlwind days, here.

The One Fund was founded to do just that - help the victims of the bombings to support them financially immediately following that fateful day, and long term - for those that have had to make lifestyle changes from loss of limb or other injuries.

Boston Strong campaign check presentation

Fast forward to today - just a few short weeks from the 2014 Boston Marathon and the Boston Strong t-shirt and fundraising efforts have raised nearly $1 Million for The One Fund!

Marathon custom t-shirt design starters

Even though the Boston Strong t-shirt is still available, you can support The One Fund with a t-shirt design of your own. On top of the funds you raise, Ink to the People will donate an additional 5% of sales to the One Fund. Ready, get set, go!

Wear it on marathon day, whether you’re running, cheering on runners or watching from home.

Thank you for helping us support this great cause!

Boston Strong, custom t-shirt, fundraising, Boston Marathon

Giving Back Program - March 2014

Mar 03, 2014

How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $2500 to various causes through our Giving Back Program.

This month's cause: American Cancer Society - Making Strides

Update: The numbers are in. We have raised $500 for American Cancer Society!

From the ACS website: American Cancer Society - Making Strides

Making Strides Against Breast Cancer (MSABC) is the largest network of breast cancer awareness events in the nation, uniting more than 300 communities to finish the fight. Every breast cancer walk and event is an incredible and inspiring opportunity to honor those who have battled breast cancer, raise awareness about what we can do to reduce our breast cancer risk, and raise money to help the American Cancer Society fight the disease with research, information, services, and access to mammograms for women who need them.

Ink to the People is proud to help contribute to their mission.

Learn more about Making Strides

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Giving Back Program - February 2014

Feb 03, 2014

How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $2000 to various causes through our Giving Back Program.

This month's cause: American Heart Association

Update: The numbers are in. We have raised $500 for American Heart Association!

From the AHA website: American Heart Association

The American Heart Association is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke.

Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters working tirelessly to eliminate these diseases. We fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to save and improve lives.

Our nationwide organization includes 144 local offices and nearly 2,700 employees. We moved our national headquarters from New York to Dallas in 1975 to be more centrally located. The American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities.

Our Mission: Building healthier lives, free of cardiovascular diseases and stroke. Our mission drives everything we do.

What We Do: To improve the lives of all Americans, we provide public health education in a variety of ways.

Ink to the People is proud to help contribute to their mission.

Learn more about American Heart Association

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Giving Back Program - January 2014

Jan 06, 2014

Image of smiling African boy at schoolHow our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $1500 to various causes through our Giving Back Program.

This month's cause: Invisible Children

Update: The numbers are in. We have raised $500 for Invisible Children!

Earlier this year we printed and donated 1800 custom t-shirts for the Fourth Estate Summit event. This is where we learned about Invisible Children and their mission.

Invisible Children’s mission is to bring a permanent end to LRA atrocities in East and Central Africa.

Joseph Kony and the Lord’s Resistance Army have been abducting, killing, and displacing civilians in East and central Africa since 1987. The founders of Invisible Children first encountered these atrocities in northern Uganda in 2003 when they met a boy named Jacob who feared for his life and a woman named Jolly who had a vision for a better future. Together, they promised Jacob that they would do whatever they could to stop Joseph Kony and the LRA. Invisible Children was founded in 2004 to fulfill that promise.

Ink to the People is proud to help contribute to their mission.

Learn more about Invisible Children

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Giving Back Program - December 2013

Dec 01, 2013

How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $1000 to various causes through our Giving Back Program.

This month's cause: The Hunger Task Force

Update: The numbers are in. We have raised $500 for the Hunger Task Force!

Hunger Task Force image and logoHunger Task Force Mission: Hunger Task Force believes that every person has a right to adequate food obtained with dignity. Hunger Task Force works to prevent hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve a hunger free community tomorrow.

Hunger Task Force, based in Milwaukee, WI is locally founded, locally funded and locally run. They have been a part of the community for 40 years and have become a premier organization that fights hunger every day of the year.

Ink to the People is proud to help contribute to their battle against hunger.

Learn more about Hunger Task Force

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Giving Back Program - November 2013

Nov 01, 2013

How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $500 to various causes through our Giving Back Program.

This month's cause: The Full Belly Fund

Update: The numbers are in. We have donated $500 for the Full Belly Fund!

Full Belly Fund LogoThe Full Belly Fund Story:

10 year old, Sophie Gilbert, was having a conversation with her dad at the dinner table. They were talking about starving children in Africa, when her father mentioned that there are kids without food, right here in Milwaukee.

Sophie wanted to do something about it. Well, she did. She started The Full Belly Fund in 2011, on her birthday.

The Full Belly Fund collects food and monetary donations for people in need in Milwaukee, Wisconsin. Since 2010, the FBF has helped provide 63,440 meals distributed through Feeding America.

"Start small, dream big: Someday I hope to make it worldwide maybe."

We here at Ink to the People were inspired by Sophie, and we are proud to help in her efforts.

Visit her website

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Promoting your campaign

Oct 02, 2013

Now that you have created your campaign, it is time to promote it. There are many methods and platforms to help you do this, but here are a few tips for success.

Facebook

At this point, Facebook is still the leading social network though it is not number one for all ages. Depending on who your target audience is, you will want to make sure you are speaking the same language on the right channel!

When posting to your Facebook page, be sure to add a link to your campaign page which will then bring in the image of your item. You can simply go to your "active" - selling INKs in your dashboard and share using the FB icon. This is the easiest method and don't forget to add a message to your. Tell your friends why you are sharing, and what you want them to do.

Facebook also offers an option to promote your post and you can assign how much you want to spend which determines how many people will potentially see your post. This can work quite well with the right audience. These posts then are driven to the top of your friend's news feed so they don't miss your post. Sometimes it is good to experiment with these options to see what may work best for you. See below for a screen shot of that window:

Another feature of Facebook you can use is creating an event. This link: https://www.facebook.com/events/list will begin the process once you "Create" and select the criteria for which you will reach people. You can describe your cause and post pictures of your shirt as well.

Email

Email is a very viable option to reach your friends in a more traditional manner. Simply write a good message including your story behind the cause, a picture of the design, and a link to your campaign for them to purchase. You can use the email function in your dashboard under Active which will also track whether they purchased or not. This is a very nice tool to use.

Twitter

Twitter is a very effective platform and you normally would want to include a picture of your shirt and a link to your campaign. The rule of thumb is to tweet 2-3 times daily and remember that with this social channel, everything moves very quickly. There is a strong possibility most people will not see your tweet unless they happen to be watching their feed. The more people one follows, the more challenging it could be to reach them. Don't be afraid to try different times of the day as well.

Overall Sales Tracking

INK has a very robust sales reporting system that you can take advantage of from your dashboard. If you use INK's sharing from your dashboard, you can see who has responded from your list. This would be done from the "recipient list" report and if you would like to see overall sales, then choose the "Sales Report" which will break down each buyer and their order. This will show you everyone who has supported your campaign and can be useful at the end if you are interested to say thank you.

Get Started

Promoting your campaign