How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $2500 to various causes through our Giving Back Program.
This month's cause: American Cancer Society - Making Strides
From the ACS website:
Making Strides Against Breast Cancer (MSABC) is the largest network of breast cancer awareness events in the nation, uniting more than 300 communities to finish the fight. Every breast cancer walk and event is an incredible and inspiring opportunity to honor those who have battled breast cancer, raise awareness about what we can do to reduce our breast cancer risk, and raise money to help the American Cancer Society fight the disease with research, information, services, and access to mammograms for women who need them.
Ink to the People is proud to help contribute to their mission.
Learn more about Making Strides
How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $2000 to various causes through our Giving Back Program.
This month's cause: American Heart Association
Update: The numbers are in. We have raised $500 for American Heart Association!
From the AHA website:
The American Heart Association is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke.
Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters working tirelessly to eliminate these diseases. We fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to save and improve lives.
Our nationwide organization includes 144 local offices and nearly 2,700 employees. We moved our national headquarters from New York to Dallas in 1975 to be more centrally located. The American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities.
Our Mission: Building healthier lives, free of cardiovascular diseases and stroke. Our mission drives everything we do.
What We Do: To improve the lives of all Americans, we provide public health education in a variety of ways.
Ink to the People is proud to help contribute to their mission.
Learn more about American Heart Association
How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $1500 to various causes through our Giving Back Program.
This month's cause: Invisible Children
Update: The numbers are in. We have raised $500 for Invisible Children!
Earlier this year we printed and donated 1800 custom t-shirts for the Fourth Estate Summit event. This is where we learned about Invisible Children and their mission.
Invisible Children’s mission is to bring a permanent end to LRA atrocities in East and Central Africa.
Joseph Kony and the Lord’s Resistance Army have been abducting, killing, and displacing civilians in East and central Africa since 1987. The founders of Invisible Children first encountered these atrocities in northern Uganda in 2003 when they met a boy named Jacob who feared for his life and a woman named Jolly who had a vision for a better future. Together, they promised Jacob that they would do whatever they could to stop Joseph Kony and the LRA. Invisible Children was founded in 2004 to fulfill that promise.
Ink to the People is proud to help contribute to their mission.
Learn more about Invisible Children
How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $1000 to various causes through our Giving Back Program.
This month's cause: The Hunger Task Force
Update: The numbers are in. We have raised $500 for the Hunger Task Force!
Hunger Task Force Mission: Hunger Task Force believes that every person has a right to adequate food obtained with dignity. Hunger Task Force works to prevent hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve a hunger free community tomorrow.
Hunger Task Force, based in Milwaukee, WI is locally founded, locally funded and locally run. They have been a part of the community for 40 years and have become a premier organization that fights hunger every day of the year.
Ink to the People is proud to help contribute to their battle against hunger.
Learn more about Hunger Task Force
How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause. Since October 2013, we have donated $500 to various causes through our Giving Back Program.
This month's cause: The Full Belly Fund
Update: The numbers are in. We have donated $500 for the Full Belly Fund!
The Full Belly Fund Story:
10 year old, Sophie Gilbert, was having a conversation with her dad at the dinner table. They were talking about starving children in Africa, when her father mentioned that there are kids without food, right here in Milwaukee.
Sophie wanted to do something about it. Well, she did. She started The Full Belly Fund in 2011, on her birthday.
The Full Belly Fund collects food and monetary donations for people in need in Milwaukee, Wisconsin. Since 2010, the FBF has helped provide 63,440 meals distributed through Feeding America.
"Start small, dream big: Someday I hope to make it worldwide maybe."
We here at Ink to the People were inspired by Sophie, and we are proud to help in her efforts.
Now that you have created your campaign, it is time to promote it. There are many methods and platforms to help you do this, but here are a few tips for success.
At this point, Facebook is still the leading social network though it is not number one for all ages. Depending on who your target audience is, you will want to make sure you are speaking the same language on the right channel!
When posting to your Facebook page, be sure to add a link to your campaign page which will then bring in the image of your item. You can simply go to your "active" - selling INKs in your dashboard and share using the FB icon. This is the easiest method and don't forget to add a message to your. Tell your friends why you are sharing, and what you want them to do.
Facebook also offers an option to promote your post and you can assign how much you want to spend which determines how many people will potentially see your post. This can work quite well with the right audience. These posts then are driven to the top of your friend's news feed so they don't miss your post. Sometimes it is good to experiment with these options to see what may work best for you. See below for a screen shot of that window:
Another feature of Facebook you can use is creating an event. This link: https://www.facebook.com/events/list will begin the process once you "Create" and select the criteria for which you will reach people. You can describe your cause and post pictures of your shirt as well.
Email is a very viable option to reach your friends in a more traditional manner. Simply write a good message including your story behind the cause, a picture of the design, and a link to your campaign for them to purchase. You can use the email function in your dashboard under Active which will also track whether they purchased or not. This is a very nice tool to use.
Twitter is a very effective platform and you normally would want to include a picture of your shirt and a link to your campaign. The rule of thumb is to tweet 2-3 times daily and remember that with this social channel, everything moves very quickly. There is a strong possibility most people will not see your tweet unless they happen to be watching their feed. The more people one follows, the more challenging it could be to reach them. Don't be afraid to try different times of the day as well.
Overall Sales Tracking
INK has a very robust sales reporting system that you can take advantage of from your dashboard. If you use INK's sharing from your dashboard, you can see who has responded from your list. This would be done from the "recipient list" report and if you would like to see overall sales, then choose the "Sales Report" which will break down each buyer and their order. This will show you everyone who has supported your campaign and can be useful at the end if you are interested to say thank you.
How our Giving Back Program works: Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause.
This month's cause: Noah Runs Coast 2 Coast for Batten Disease Awareness
Update: The numbers are in. We have donated $500 for Noah's cause!
It was an incredible day on Sunday, November 10 to witness Noah Coughlan completing his cross country run. I first saw him as he was running down Boylston Street, the site of the Boston Marathon bombings which literally gave me the chills.
Noah had been running for 108 days since leaving the Pacific Ocean in San Diego. Running between the equivalent of 1-2 marathons daily for all of “his kids” afflicted with Batten disease and other rare diseases which don’t get very much attention in the news or by researchers. His one drive is to help create awareness of Batten and recognize these special kids. As he progressed across the country from the desert, through the mountains and plains and onward to the East, he met with families regularly on his route. Giving them some comfort that people care and some are even brave enough for Noah to spend 108 days on the road alone with his 80 pound stroller and American flag to show support.
Inktothepeople was fortunate enough to be contacted by one of Noah’s fans in Indiana while searching for a site which could help him launch a custom designed t-shirt campaign.
INK allows anyone to design custom t-shirts and create a fundraising campaign around it. There is no risk and only after the sale has closed and their sales goal has been met will shirts be printed and shipped. If the goal is not met, all buyers are refunded and the fundraiser doesn’t risk losing any money.
I personally do not look at this as a typical business relationship, but an honor to be associated with a hero. Similar to Nick Reynolds, Chris Dobens, and Lane Brenner from Emerson College and their Boston Strong campaign. These are once in a lifetime experiences which I am so thankful to be a part of and help in any way. To be so selfless is such a rarity and for us to become partners, so-to-speak, is again only an honor for us.
Inktothepeople thanks each and every supporter of Noah Coughlan!
INK Gives Back 10 cents on every Custom T-shirt Sold
Ink to the People announced today that is has created a new initiative to donate 10¢ for every custom t-shirt sold each month to a selected charity. Ink to the People has named this initiative ‘INK - Giving Back’. Ink to the People has chosen this model as it focuses on its mission to help individuals fundraise and sees its importance as a role model in this space. The first non-profit to be featured will be the Make-A-Wish Foundation. Ink to the People will announce each month a new charity that will be supported through the INK - Giving Back program.
"We feel it is our duty to help those less fortunate than ourselves and embed this philosophy on Ink to the People’s online custom t-shirt apparel platform on an everyday basis,” says Todd Richheimer, co-founder of Ink to the People.
Custom t-shirt fundraising for charity has proven to be very successful as Ink to the People witnessed earlier this year with the Boston Strong t-shirts designed by Emerson College Students on Ink to the People's easy to use online t-shirt and apparel platform. Nick Reynolds, Chris Dobens and Lane Brenner were able to easily create their custom t-shirt for sale on the Ink to the People online platform without any risk and sell these custom t-shirts to raise money for The One Fund Boston. Their momentum quickly grew with over 34,000 shirts sold and raising over $500,000 in the first 7 days. Their success was driven by a consistent social media campaign to build awareness, natural online viral sharing, as well as the authenticity of their campaign.
Ink to the People is proud to have build a state of the art online custom t-shirt and apparel platform to host fundraising campaigns. The fundraising platform is great for organizations and individuals looking for an opportunity to sell custom designed t-shirts without risking any money upfront and having the ability to control their profit and sale price.
Ink to the People recently used its one of a kind online crowdfunding apparel platform to sell over 59,000 custom ‘Boston Strong’ t-shirts and help raise $900,000 for The One Fund Boston. Crowdfunding is all the rage these days as thousands of companies, charities and organizations are attempting to raise money through the use of traditional sites like Kickstarter and Indiegogo for their latest venture, product, or creative project. Ink to the People’s apparel technology platform makes it much easier for charities, organizations and events to raise significant revenue easier and faster.
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