Sure, there are a lot of design-your-own custom t-shirt sites out there and they all do the same thing. You create a design, put it on a shirt, place your bulk order and they ship it to you. (Yes, we do that, too).
But what if I said that you can make money selling your own custom shirts and not have to worry about storing inventory, collecting payments or distributing goods? What if I said it was all FREE? Crazy awesome, right? Well, that's how we're different from the rest.
Want to know more? You can watch our video or continue reading.
So, here's how it works. Once you are done designing, you save and proceed to the INK Wizard. You can choose a
You will be asked about pricing. What you do is enter a minimum quantity. This is the number of sales that you will need to reach before your sale ends (your end date is determined by you as well). If you reach that number, we print your shirts, ship them directly to your buyers and give you your profits (more on profits later). If your sale does NOT reach that minimum number, all orders are canceled. No one pays a thing, but no one gets their shirts either. No harm, no foul. You can always revise your settings and repost after that.
Once you enter your minimum quantity, you will be shown a base cost per item. Use that number as a guide when determining how much to sell your shirts for. Enter your selling price and your potential profit will be calculated. For example, if you put in a minimum of 24 pieces. we may give you a base cost of $10 per shirt. You could decide to sell your shirts for $20 each, producing a $10 profit per shirt. If you sold at least your minimum of 24, let's say you sold 30 shirts, we would pay you $300. Then we print your shirts and ship them to your buyers. All for FREE!
Okay, back to the INK Wizard. As I mentioned earlier, you will select a deadline date. This is when your pre-order sale would end. You can select up to 3 weeks, currently.
Before submitting your design, you can select a variety of ways to share your sale. You know, get the word out. Then click submit. Your design is live.
There are so many ways to use this feature. Say you want to fundraise for a charity or your team. Or promote your student org, club or Greek house. You can sell shirts for your rock band. Maybe you have a family reunion coming up and you want your family members to choose their own size, pay for their own and get their shirts delivered to their house so that they can wear them to the reunion. Or maybe you are an artist with a cool design idea. You get the picture.
Start your design today, it's FREE!
Now that you have created your masterpiece to raise awareness and fundraise for a cause or whatever the reason, it is time to promote it. There are many methods and platforms to help you do this, but here are a few tips we have collected from our own experiences and from our users.
At this point, Facebook is still the leading social network though it is not number one for all ages. Depending on who your target audience, you will want to make sure you are speaking the same language on the right channel!
When Posting Updates on your Facebook page, be sure to add a link [http://inktothepeople.com/marketplace/ink-detail/00000] which will then bring in the image of your item. You can simply go to your "active" - selling INKs in your dashboard and share using the FB icon. This is the easiest method and don't forget to add a message to your post for authenticity.
Facebook also offers an option to Promote Your Post and you can assign how much you want to spend which determines how many people will potentially see your post. This can work quite well with the right audience. These posts then are driven to the top of your friend's news feed so they don't miss your post. Sometimes it is good to experiment with these options to see what may work best for you. See below for a screen shot of that window:
Another feature of Facebook you can use is Create an Event. This link: https://www.facebook.com/events/list will begin the process once you "Create" and select the criteria for which you will reach people. You can describe your cause and post pictures of your shirt as well.
Email is a very viable option to reach your friends in a more traditional manner. Simply write a good message including your story behind the cause, a picture of the design, and a link (i.e., http://inktothepeople.com/marketplace/ink-detail/00000) for them to purchase. If your email addresses are tried and proven, you should see a very postitive response from your group. You can use the email function in your dashboard under Active which will also track the response of them whether they purchased or not. This is a very nice tool to use.
Twitter is a very effective platform and you normally would want to include a picture of your shirt and a link to your campaign. The rule of thumb is to tweet 2-3 times daily and remember that with this social channel, everything moves very quickly. There is a strong possibility most people will not see your tweet unless they happen to be watching their feed. The more people one follows, the more challlenging it could be to reach them. Don't be afraid to try different times of the day as well.
Overall Sales Tracking
INK has a very robust sales reporting system that you can take advantage of from your dashboard. If you use INK's sharing from your dashboard you can see who has responded from your list. This would be done from the "recipient list" report and if you would like to see overall sales, then choose the "Sales Report" which will break down each buyer and their order. This will show you everyone who has supported your campaign and can be useful at the end if you are interested to say thank you.
Ink to the People To Help A New Charity Each Month By Making a Donation On Behalf of Every T-Shirt Sold- INK Giving Back
MILWAUKEE (September 3, 2013) - Ink to the People announced today that is has created a new initiative to donate 10¢ for every custom t-shirt sold each month to a selected charity. Ink to the People has named with initiative ‘INK - Giving Back’. Ink to the People has chosen this model as it focuses on its mission to help individuals fundraise and sees its importance as a role model in this space. The first non-profit to be featured will be the Make-A-Wish Foundation. Ink to the People will announce each month a new charity that will be supported through the INK - Giving Back program.
"We feel it is our duty to help those less fortunate than ourselves and embed this philosophy on Ink to the People’s online custom t-shirt apparel platform on an everyday basis,” says Todd Richheimer, co-founder of Ink to the People.
Custom t-shirt fundraising for charity has proven to be very successful as Ink to the People witnessed earlier this year with the Boston Strong t-shirts designed by Emerson College Students on Ink to the People's easy to use online t-shirt and apparel platform. Nick Reynolds, Chris Dobens and Lane Brenner were able to easily create their custom t-shirt for sale on the Ink to the People online platform without any risk and sell these custom t-shirts to raise money for The One Fund Boston. Their momentum quickly grew with over 34,000 shirts sold and raising over $500,000 in the first 7 days. Their success was driven by a consistent social media campaign to build awareness, natural online viral sharing, as well as the authenticity of their campaign.
Ink to the People is proud to have build a state of the art online custom t-shirt and apparel platform to host fundraising campaigns. The fundraising platform is great for organizations and individuals looking for an opportunity to sell custom designed t-shirts without risking any money upfront and having the ability to control their profit and sale price.
Ink to the People recently used its one of a kind online crowdfunding apparel platform to sell over 59,000 custom ‘Boston Strong’ t-shirts and help raise $900,000 for The One Fund Boston. Crowdfunding is all the rage these days as thousands of companies, charities and organizations are attempting to raise money through the use of traditional sites like Kickstarter and Indiegogo for their latest venture, product, or creative project. Ink to the People’s apparel technology platform makes it much easier for charities, organizations and events to raise significant revenue easier and faster.
Get More: www.mtvu.com
Recently, the custom t-shirt experts here at Ink to the People were fortunate enough to participate in the Fourth Estate Summit on UCLA's campus. Ink to the People printed & donated 1800 custom designed t-shirts for the attendees and VIPs. These custom t- shirts were also worn for a filming of a unity triangle.
Invisible Children (IC) is a non-profit organization which has dedicated its existence to the eradication of the LRA led by Joseph Kony in Africa. It all started with a trip for three young men who were shocked to see and hear how this one man had destroyed the lives of millions of people in Uganda, Democratic Republic of Congo and parts of Sudan. This single organization has done an incredible job building an infrastructure in Uganda and the other affected countries with over 100 employees on the ground who are improving the lives of so many individuals.
The Fourth Estate custom design t-shirts were used during the filming of a choreographed piece by founder Jason Russell. It is this type of creativity and outreach which has catapulted IC to very high visibility to their supporters, the UN and our government. Bills have been passed over the last few years because of IC's persistence in bringing the LRA to the forefront of issues which must be dealt with. We are proud and thankful to have forged a new relationship with an incredible organization. It is amazing how little most of us know about the atrocities going on elsewhere in the world. We need to pull together more often and make a difference.
Ink to the People’s involvement at the Fourth Estate Summit was paired with Nick, Chris and Lane from the Boston Strong custom t-shirt fundraising campaign. They were invited to showcase their immensely successful t-shirt fundraising campaign that helped the victims of the Boston Marathon bombings. Through their savvy marketing, mostly embracing Facebook and Twitter along with their extreme passion to help those innocent individuals, they raised $893,054. This donation was presented to the Mayor of Boston in June. Since then, the funds have found their way in to the hands of the victims to help pay their medical bills and beyond. Now they are back selling their recognizable royal blue custom t-shirt with bold yellow letters proclaiming "Boston Strong". They started a movement and have shown the world that people can pull together when in need. Loyal Bostonians from all over the world have purchased and supported Boston Strong's campaign using the Ink to the People website, reaching close to 60,000 shirts as of today. Support their custom t-shirt fundraising campaign.
Our site, inktothepeople.com, is a unique platform that allows you to crowdfund custom t-shirts and apparel. It's a great tool to raise funds and awareness. Custom designed t- shirts are a great medium since they deliver a message continuously and are great swag.
START A CUSTOM T-SHIRT DESIGN for your campaign now.
Creating your custom t-shirt design is only the beginning of a successful sale.
Just like everything that we purchase in this world, we are drawn to an item usually through television advertising, referrals by friends and social media platforms. Selling custom t-shirts is no different. Marketing is needed to let your friends, family and group know that your item is for sale.
For the entire duration of your sale, you will want to remind your group about your item. Remind them to act and to share.
Remind them why you are selling your product and, if you are fundraising, tell them the story. Tell them your goal, how much money are you trying to raise and what will the proceeds be used for. Most importantly, remember to thank your supporters and buyers!
Need assistance? We are just a phone call away (888-862-2775).
Last Tuesday was a big day in Boston. The creators of the original Boston Strong campaign (Nick Reynolds, Lane Brenner and Chris Dobens) presented a donation check to Boston Mayor Menino for the One Fund. Founders of Ink to the People (Jay Berman and Todd Richheimer) also attended the event. The total amount of proceeds donated was $893,940... a truly generous and inspiring response by wonderful people around the world. This moment of pride is for them. THANK YOU!
Meet the minds behind the original campaign
Shortly after the Boston Marathon bombings, Emerson College students, Nicholas Reynolds and Chris Dobens, needed to do something about it. So that evening, they created the phrase "Boston Strong", designed the art and then posted a custom t-shirt campaign on our website. Their friend and schoolmate, Lane Brenner, joined them a short time later. Using their marketing, communications and film education, they utilized a variety of social media networks to get the word out. It went viral. Local news channels caught on, and not long after, national news did too. They did interviews, they created a facebook page, they posted YouTube videos. They put in a lot of work but the team couldn't have imagined the response they were about to get. They hoped they would sell about 100 shirts... well they sold a total of 59,096 shirts. AMAZING!
Check out their facebook page to see how they did it.
They will be reposting the shirt soon, so let us know if you are interested in ordering more. We will send you an email when the item becomes available again.
Need shirts for your next event? Get 25% OFF!
To show our appreciation of the Boston Strong campaign, we are offering 25% OFF your next custom t-shirt order. Simply use the promo code SOLSTICE25 when checking out. (Minimum $30 purchase. Offer expires 6/30/13.)
Ink to the People gives you the tools for your custom t-shirt and apparel needs. Whether you just want to place an order for a bunch of t-shirts for your group or team - OR - if you want to fundraise for your cause, we've got your back covered (with cotton).
START THE PROCESS
Create a custom t-shirt design with our easy-to-use online tool then proceed to our wizard. The wizard is where you decide which route you wish to take:
1. Bulk Order: is your custom t-shirt order printed and delivered to you OR
2. Crowdfund: post your t-shirt design and market it to your group. Set a sales goal, price and time limit. Your buyers visit the url of your custom t-shirt design to place their order. Once the sales goal has been met and the sale closes, we go into production and ship the orders out to your buyers. When everything is done, we send you a check of your profits. It doesn't cost you anything. SWEET!
KEY TO SUCCESS
Marketing, Marketing, Marketing. Make sure you have a good t-shirt design, a clear message, and a passionate following of supporters. You will need to remind them to buy while the sale is active. NOTE: If you don't meet your goal before time expires on your sale, ALL ORDERS ARE CANCELLED AND REFUNDED. So it is important to spread the word, have your group spread the word.
TELL THE STORY
In the t-shirt design description field, explain why you are doing this, who it benefits, and what your goal is.
Often, a good cause is near and dear to many people's hearts and they will support your sale. It is always nice to receive something (like a nicely designed custom t-shirt) in exchange for support. They want to show their support for a good cause. So [ GET STARTED ON YOUR CUSTOM T-SHIRTS ] for your group, org, charity, team, band, reunion, business, etc.
Dirty Girl (or mud runs) are a new phenomenon and we are partnering with the official "Dirty Girl" events to provide custom team shirts for those women who want a more personalized look during their challenge. Ink to the People gives people the tools to design and collect orders for their great looking shirt.
Our design tool is already loaded with many design templates which make it easy to customize a layout in minutes. Or if you are one of those creative minds, start with a blank canvas and build your own design from scratch. Either way, ordering is easy and delivery is fast!
"Get dirty" with INK today!