Meet the minds behind the original campaign
Last Tuesday was a big day in Boston. The creators of the original Boston Strong campaign (Nick Reynolds, Lane Brenner and Chris Dobens) presented a donation check to Boston Mayor Menino for the One Fund. Founders of Ink to the People (Jay Berman and Todd Richheimer) also attended the event. The total amount of proceeds donated was $893,940... a truly generous and inspiring response by wonderful people around the world. This moment of pride is for them. THANK YOU!
Shortly after the Boston Marathon bombings, Emerson College students, Nicholas Reynolds and Chris Dobens, needed to do something about it. So that evening, they created the phrase "Boston Strong", designed the art and then posted a custom t-shirt campaign on our website. Their friend and schoolmate, Lane Brenner, joined them a short time later. Using their marketing, communications and film education, they utilized a variety of social media networks to get the word out. It went viral. Local news channels caught on, and not long after, national news did too. They did interviews, they created a facebook page, they posted YouTube videos. They put in a lot of work but the team couldn't have imagined the response they were about to get. They hoped they would sell about 100 shirts... well they sold a total of 59,096 shirts. AMAZING!
Check out their facebook page to see how they did it.
They will be reposting the shirt soon, so let us know if you are interested in ordering more. We will send you an email when the item becomes available again.
Need shirts for your next event? Get 25% OFF!
To show our appreciation of the Boston Strong campaign, we are offering 25% OFF your next custom t-shirt order. Simply use the promo code SOLSTICE25 when checking out. (Minimum $30 purchase. Offer expires 6/30/13.)
