People love to support causes, especially when they are passionate about it too. Having an audience will help spread the word.
Your t-shirt design should relate to your cause and be something people will be proud to wear. You can upload your own design or create one in our design tool. If you still have a creative block, contact us and we can create a design for you.
Most t-shirt campaigns do better if the garment is a basic fit and available in all sizes (Youth, Ladies and Adult). We recommend the Gildan 2000 Ultra Cotton T-shirt.
While people might be willing to pay a little more, knowing that the funds are going to a good cause, keep your price reasonable. People expect to pay about $20-$30 for a shirt at a retail store. Keep your price in that ballpark and you will be on the mark. To minimize the base cost, use a basic style t-shirt, only use 1 color in your art and only decorate the front.
Inspire your audience with an attainable goal. Keep in mind that the t-shirt campaign only needs to sell 6 pieces in order to be printed, so your goal can be any dollar amount, but it feels better when you reach it.
Give your supporters time to order, but not too much; typically, 2 weeks is best. However, if your t-shirt revolves around an event, make sure that your supporters will receive their order before that day comes. Allow 2 weeks after the campaign closes for delivery. If your event is less than 2 weeks away, contact us and we’ll work together to see if we can figure something out.
Explain why you are running this t-shirt campaign and what you will do with the funds raised. Tell people how their support will make a difference. This can be done in the Summary and Full Story section of your campaign.
Buying the first t-shirt shows that you believe in your cause and encourages others to jump on board. Use this as an opportunity to tell people about your purchase, and how excited you are about your fundraiser.
Use social media and email to let people know about your t-shirt campaign. Tell them why you started the campaign, and what you’d like them to do (support the cause by placing an order, or share with their network to help spread the word, or both!).
Here are some ways to get the word out that won’t cost you a pretty penny. Throughout your campaign, be sincere, open and honest.
Don’t forget about:
We want to see your campaign succeed. Mention Ink to the People in your posts, and chances are we’ll help you spread the word through our own Social Media networks. Find us at:
Post on your Social Media channels more than once, throughout the duration of the fundraiser. Posting 3-4 times per week on Facebook, and daily on Twitter will keep your campaign in the minds of your community. Be considerate. Posting too much will annoy your audience. If they have contributed, thank them right away.
Things to talk about:
Reply to questions and comments. If someone reaches out, make sure you answer. DO NOT ignore people. If it is something only we can answer, please let us know and we will get back to you.
It’s the home stretch. The final push. A couple days before the campaign ends, remind your audience that time is running out. Reach out to your network and ask for their support with a purchase or a share.
This is your big moment. It’s exciting. On the last day of the campaign, tell your network that it is their last chance to purchase. Post a few times on Facebook and keep your audience up to date on the status of your fundraiser.
Tell your supporters how much your campaign raised for the cause. Remind them how that will make a difference. Let them know that we are now producing the items and that they will be delivered in about 10-14 days. They will receive an email with tracking info when we ship them out.
A kind word means a lot, so show your gratitude to the people who stepped up and supported your cause. They will appreciate your sincerity.
Pending any returns or cancellations, funds are sent out about 3 weeks after the t-shirt campaign closes.
We know you have a choice in who you use for your t-shirt needs and we are honored that you chose to use Ink to the People for your fundraiser. If you have any questions, feel free to contact us or check out our FAQ’s. And we’d love to hear your story and learn about your cause, so please send us pictures, notes and more!